The Philadelphia Convention and Visitors Bureau (PHLCVB) and Pennsylvania Convention Center Authority (PCCA) are proud to share the impactful results of 2025, a year focused on laying the groundwork for future success. This year’s accomplishments helped build momentum as we entered 2026, including a deeper alignment between our two organizations. A major milestone in the PHLCVB and PCCA’s expanding partnership was the launch of the strategic alliance sales model, designed to accelerate bookings, enhance service consistency, and sharpen Philadelphia’s competitive edge. Much like the Annual Report itself, this new initiative is a significant step forward in our collaboration, positioning us to deliver a more unified, efficient, and client-focused experience. Further elevating the customer experience and premier offerings at the Pennsylvania Convention Center is a state-of-the-art digital signage package. These vibrant, high-impact displays enhance every event. Upon completion in 2026, the project will deliver the most extensive display network of any convention center in the nation. Coupled with the Center’s ongoing developments in 2025, the PHLCVB amplified these enhancements through targeted media placements and digital channels. Leveraging the tagline “Redefining Event Excellence” throughout the year, the PHLCVB prioritized the Center’s innovation, positioning it before key audiences. During a year that prioritized long-term success, we remained focused on securing and hosting industry events in Philadelphia, like the American Bus Association’s Annual Convention, ConferenceDirect’s Annual Partner Meeting, and PCMA Convening Leaders in early 2026, building a strong pipeline for future business. This work is made possible by the ongoing support of Governor Josh Shapiro and the Commonwealth of Pennsylvania, Mayor Cherelle L. Parker, Philadelphia City Council, and our entire community of partners and stakeholders. We are sincerely grateful for your leadership, partnership, and continued investments in our mission. As we reflect on the successes of the year we leave behind, the momentum built in 2025 is now being realized in 2026 as Philadelphia steps onto the global stage in an unprecedented way. The PHLCVB and PCCA – along with our partners at the Philadelphia Eagles and Phillies – are prepared to welcome the world. While 2026 is a momentous year, we continue to keep our eyes on the future, as our teams sell the city and secure bookings into the 2030s, ensuring Philadelphia’s long-term success as a premier destination to live, work, play, and do business. LAYING THE GROUNDWORK for Future Success KAREN DOUGHERTY BUCHHOLZ CHAIR OF THE BOARD Philadelphia Convention & Visitors Bureau GREGG CAREN PRESIDENT & CEO Philadelphia Convention & Visitors Bureau DAVID A. NASATIR, ESQ. CHAIR OF THE BOARD Pennsylvania Convention Center Authority JOHN J. MCNICHOL PRESIDENT & CEO Pennsylvania Convention Center Authority 2