The Alzheimer's Association's 2024 International Conference

13 Weeks after the conference ends, Maria Carrillo is “still glowing” from the experience in Philadelphia. “The meeting surpassed our expectations,” says Carrillo, the Alzheimer’s Association’s chief science officer. “Philadelphia embraced us from the minute we arrived until the day we left. And our attendance numbers blew us away!” This was huge — because increasing attendance size was a priority. The COVID-19 pandemic had forced the association to cancel its global conference for two straight years. There was a huge sigh of relief at the 2023 conference, in Amsterdam, when the gathering roared back with its highest-ever number of attendees: 7,500 in person with an additional 4,500 virtually. But was attendance fueled mostly by a hunger for in-person contact after prolonged isolation? In Philadelphia, would attendance stay high or drift back to pre-pandemic numbers? To boost sign-ups, the PHLCVB leveraged the expertise of its dedicated Life Sciences Division, the first and only such entity among all Convention Bureaus, which harnesses the influence of the 1200-plus life-science organizations of Greater Philadelphia. The division routinely works with conference clients to promote their events to potential attendees, call for abstracts from local fellows, connect organizers to relevant speakers and community partners, and market the meeting’s expo floor to local businesses. The division activated these networks for the Alzheimer’s Association. And the resulting number of attendees at AAIC24 stunned everyone: 8,691 in person and 5,700 virtually, representing 102 countries — a jaw-dropping 20 percent increase over 2023. “The bureau clearly understood our mission and goals, and we worked really well together,” says Carrillo. “The attendance blew us away — we’re still riding high on the energy!” That’s music to the ears of Mariya Brewer, the bureau’s senior destination services manager who was the AAIC’s point person throughout the five-day gathering. “Obviously, we promise a great experience to clients when we book a conference,” she says. “What always impresses and delights them is how we constantly find new, unexpected ways to enhance it.” Adds Maria Grasso emphatically, “It’s just what we do — and we’re the very best at doing it.” EPILOGUE “The meeting surpassed our expectations,” says Carrillo, the Alzheimer’s Association’s chief science officer. “Philadelphia embraced us from the minute we arrived until the day we left. And our attendance numbers blew us away!”

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